How Did the Coffee Brand Called Chock Full o’Nuts Get Its Name and What Does It Mean?

You would think that Chock Full o’Nuts would be called Chock Full o’ Beans, wouldn’t you?

Chock Full o’ Nuts coffee got its name from the fact that the company used to be a nut business.

William Black sold nuts from a street pushcart in the mid-1920s, but sales slowed to the point where he needed to diversify.

He baked his nuts into delicious breads and served them with his own house blend of hot coffee.

The pastries and nuts eventually fell by the wayside, but his coffee blend lives on with the odd sounding name.